For brand designers
10 questions
Brand identity intake
Learn what a business actually is before you design a single mark for it.
- In one sentence, what does your business do, and who is it for?
- When someone chooses you over the alternative, what made the difference?
- What should your brand never look or sound like?
Preview all 10 questions
- Question 1 of 10
In one sentence, what does your business do, and who is it for?
- Question 2 of 10
When someone chooses you over the alternative, what made the difference?
- Question 3 of 10
Name three brands you admire. What is it about each that you would want a little of?
- Question 4 of 10
What should your brand never look or sound like?
- Question 5 of 10
Describe the person you most want to reach. What is their day like?
- Question 6 of 10
What do you want someone to feel in the first few seconds of meeting your brand?
- Question 7 of 10
Where will this brand show up most: a phone screen, a shop window, a package, a pitch deck?
- Question 8 of 10
What is working about your current look, and what has stopped fitting?
- Question 9 of 10
Are there colors, words, or symbols that carry meaning in your world, good or bad?
- Question 10 of 10
A year from now, what would tell you this work was worth it?
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For web designers
9 questions
Web design project brief
Everything you need to scope a site build, gathered before the first call.
- What is the one thing this site needs to do better than the current one?
- When a visitor leaves, what single action would count as a win?
- What has frustrated you about building a website before?
Preview all 9 questions
- Question 1 of 9
What is the one thing this site needs to do better than the current one?
- Question 2 of 9
When a visitor leaves, what single action would count as a win?
- Question 3 of 9
Walk us through who visits your site and what they came to find.
- Question 4 of 9
Which pages do you already know you need? List them however they come to mind.
- Question 5 of 9
Point us to two or three sites you like, and tell us what you like about each.
- Question 6 of 9
What content is ready today, and what still needs writing or gathering?
- Question 7 of 9
Who needs to approve the design, and how do decisions get made on your side?
- Question 8 of 9
Is there a date this needs to be live by, and what is driving it?
- Question 9 of 9
What has frustrated you about building a website before?
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For logo designers
8 questions
Logo design brief
The short, focused ask that gets you to a mark clients actually approve.
- What should this logo say about the business without using any words?
- Show us two logos you wish were yours, and one you cannot stand.
- Who has the final say on the mark, and what will make them say yes?
Preview all 8 questions
- Question 1 of 8
What is the name exactly as it should appear, including any tagline?
- Question 2 of 8
In a few words, what should this logo say about the business without using any words?
- Question 3 of 8
Where will the logo live most: a sign, an app icon, a shirt, an invoice?
- Question 4 of 8
Do you lean toward a wordmark, a symbol, or a combination? A hunch is fine.
- Question 5 of 8
Show us two logos you wish were yours, and one you cannot stand.
- Question 6 of 8
Are there colors your business already owns, or ones you need to avoid?
- Question 7 of 8
Will this replace an existing logo, or is this the first one?
- Question 8 of 8
Who has the final say on the mark, and what will make them say yes?
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For photographers
9 questions
Photography shoot questionnaire
Plan the shoot and calm the nerves before anyone stands in front of the lens.
- What are we photographing, and what will the images be used for?
- Describe the mood in a few words: bright and clean, warm and moody, something else?
- Is there anything about being photographed that makes you nervous?
Preview all 9 questions
- Question 1 of 9
What are we photographing, and what will the images be used for?
- Question 2 of 9
Where would you like to shoot, and do you have a location in mind or need one?
- Question 3 of 9
What date and time of day are you picturing?
- Question 4 of 9
How many final images do you expect to need?
- Question 5 of 9
Describe the mood in a few words: bright and clean, warm and moody, something else?
- Question 6 of 9
Are there specific shots or angles you already know you want?
- Question 7 of 9
Who or what needs to be in frame, and is anyone camera-shy?
- Question 8 of 9
Point us to a few images whose feel you would like ours to share.
- Question 9 of 9
Is there anything about being photographed that makes you nervous? Good to know early.
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For wedding photographers
10 questions
Wedding client questionnaire
The gentle, thorough ask that helps a couple feel known before the day arrives.
- Tell us, in your own words, how you met.
- Who are the people we absolutely must not miss photographing?
- When you look back at these photos in twenty years, what do you hope you feel?
Preview all 10 questions
- Question 1 of 10
What are your full names, and what date have you set?
- Question 2 of 10
Where are the ceremony and reception being held?
- Question 3 of 10
Tell us, in your own words, how you met.
- Question 4 of 10
What part of the day are you most looking forward to?
- Question 5 of 10
Who are the people we absolutely must not miss photographing?
- Question 6 of 10
Are there family situations we should handle with care?
- Question 7 of 10
What is the getting-ready plan, and where will each of you be?
- Question 8 of 10
Do you have a rough timeline, or would you like help building one?
- Question 9 of 10
Is there a shot or a tradition that means everything to you?
- Question 10 of 10
When you look back at these photos in twenty years, what do you hope you feel?
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For SEO consultants
9 questions
SEO audit intake
Get the access and context you need before you open a single report.
- What would you most like people to find you for when they search?
- Who are your top competitors online, even the ones that annoy you?
- What would a successful few months of this work actually look like?
Preview all 9 questions
- Question 1 of 9
What is the website address you would like reviewed?
- Question 2 of 9
What would you most like people to find you for when they search?
- Question 3 of 9
Who are your top competitors online, even the ones that annoy you?
- Question 4 of 9
What has changed on the site in the last year: a redesign, a move, new pages?
- Question 5 of 9
Do you have Google Analytics and Search Console set up, and can you share access?
- Question 6 of 9
Which pages or products matter most to the business right now?
- Question 7 of 9
Have you worked with an SEO before, and how did it go?
- Question 8 of 9
Are there regions or languages you are trying to reach?
- Question 9 of 9
What would a successful few months of this work actually look like for you?
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For podcast hosts
8 questions
Podcast guest booking
Everything a producer needs to introduce a guest well and record without friction.
- What are two or three topics you could talk about for an hour without notes?
- Is there a story or moment you love telling that we should ask about?
- Is anything off-limits, so we can steer around it?
Preview all 8 questions
- Question 1 of 8
What is your name and title exactly as you would like them introduced?
- Question 2 of 8
In a sentence or two, what do you want listeners to walk away thinking about?
- Question 3 of 8
What are two or three topics you could talk about for an hour without notes?
- Question 4 of 8
Is there a story or a moment you love telling that we should ask about?
- Question 5 of 8
Is anything off-limits, so we can steer around it?
- Question 6 of 8
Where should we point listeners at the end: a site, a book, a project?
- Question 7 of 8
What is your setup for recording: a good mic and a quiet room, or shall we help?
- Question 8 of 8
What dates and times generally work for you in the next few weeks?
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For copywriters
8 questions
Copywriting brief
Pull the voice and the point out of a client before you write a word for them.
- What is the single most important thing they need to understand or do?
- In three words, how should the writing sound?
- What do you tend to say when you explain this in person?
Preview all 8 questions
- Question 1 of 8
What are we writing, and where will it appear?
- Question 2 of 8
Who is reading this, and what are they hoping to find?
- Question 3 of 8
What is the single most important thing they need to understand or do?
- Question 4 of 8
In three words, how should the writing sound?
- Question 5 of 8
Is there copy you have used before that felt right, or badly wrong?
- Question 6 of 8
What do you tend to say when you explain this in person?
- Question 7 of 8
Are there words, claims, or phrases we must use, or must never use?
- Question 8 of 8
Who signs off on the final words, and what will make them comfortable?
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